10/15/2018

Federation Raises $1,083,340 on Super Sunday

Tags: Federation, PR, Campaign

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Article reprinted with permission from Cleveland Jewish News.

By Alyssa Schmitt

Kiki Frankel, 15, of Beachwood makes calls to possible donors with Shayna Cweiber, 15, of Cleveland Heights Oct. 14 during the Jewish Federation of Cleveland’s Super Sunday. CJN photo / Alyssa Schmitt

Orange resident Yael Amitz-Lev Sperber is familiar with the type of positive impact the Jewish Federation of Cleveland can have on people’s lives. After all, she benefited from the organization when she relocated to the Cleveland area from Israel three years ago.

That’s why she donated her time the morning of Oct. 14, during Super Sunday, to ask for pledges and help ensure others can share in those types of experiences.

“I want to support the wonderful activities of the Jewish Federation. I benefited from them, so I want to give back,” she said while working one of the first shifts of the day. “When I relocated from Israel, I was helped by the Federation and JFSA to settle and (they offered) guidance. They were great.”

As the day came to a close, the Federation exceeded its goal by raising $1,083,340 in pledges from 1,452 donors during the giveathon. Though that amount fell short of the Federation’s Super Sunday record of $1,119,103, it marked the sixth consecutive year the agency has secured more than $1 million during the event.

To raise those funds, which go toward the Federation’s 2019 Campaign for Jewish Needs, nearly 1,000 volunteers made phone calls and requested pledges during various shifts in a 10-hour day at the Federation’s Jack, Joseph and Morton Mandel building in Beachwood.

Pledges received were increased due to a matching-donation program by KeyBank, which was also a sponsor of the event.

The giveathon is the largest single-day fundraiser for the Federation’s campaign, which is an annual fundraising initiative that raises money for local, national and international Jewish needs. Throughout the day, volunteers enjoyed kosher snacks and music from the Hebrew Academy of Cleveland Boys Choir. They didn’t even have to miss the Cleveland Browns’ game as it played in the background while volunteers solicited pledges.

Brian Stein, a Super Sunday co-chair, said the event offers an opportunity to connect with those who may not be as involved in the Jewish community.

“It’s an opportunity to engage a number of members of the community and reach out to those who may not participate otherwise or know about the efforts that we’re taking,” said Stein, a member of B’nai Jeshurun Congregation in Pepper Pike. “It’s an important way to voice your own support for the community and to encourage others to do so by representation. (They can) follow your lead.”

Stein has personally seen the impact from the funds raised through his children’s attendance at Gross Schechter Day School in Pepper Pike.

“The Federation is the biggest support of that and makes it very affordable for a Jewish education for our children,” he said.

Dayna Orlean, 30, of Lyndhurst, was seated at a table with other young Jews prepared to ask for pledges. However, unlike other tables, they used emails, texts and social media instead of making calls.

Orlean said many younger Jews are less likely to answer the phone if they don’t recognize the number. Yet, if the same person saw an acquaintance on social media promote pledges, the thought is they’d be more likely to donate.

“I just think that people our age are on our phones constantly and we’re on our phones on social media, so I think rather than making someone sit on the phone for five minutes, (this) just kind of reaches them in that different way,” she said. “Maybe someone will be like, ‘Oh, wow I didn’t want to get a phone call but I saw a friend of a friend have a fundraiser on Facebook and I want to donate.’ It’s a different way to get in front of people and give them information in a different way, like sending videos or sharing pictures. We’ve never done that before.”

The event reached 313 new donors, which Abbie Levin, vice president of development, said is due in part to using social media platforms to offer alternative avenues to donate. This was the first year that strategy was used during Super Sunday, and it happened because volunteers expressed interest in taking the cause online.

“A significant amount of the inspiration came from many of our volunteers, who are involved in the work of Federation and are interested in being more creative in how we reach out to share the important message of the work of the Federation,” she said. “Many of them are very savvy in social media and came up with ideas and inspiration for us in integrating those outreach efforts into what we do on Super Sunday.”

The Federation cropped pictures for Orlean and other volunteers to post on top of their profile photos to help promote the event.

“They’ve given us a lot more tools to reach a lot more people,” said Orlean, who is vice chair of the Federation’s Young Leadership Division. “There’s a lot more stuff in our sharable videos, things like that that we can post to Twitter, Instagram or Facebook to get more people engaged.”

The Cleveland Jewish News was a sponsor of Super Sunday.


Super Sunday Totals

The amount raised on Super Sunday in recent years:
2018: $1,083,340
2017: $1,119,103
2016: $1,097,191
2015: $1,065,621
2014: $1,053,430
2013: $1,016,875


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